Creative experienced in world-building for fashion, beauty and lifestyle brands. I love working across channels on concepts, content, design and branding, with a focus on digital.
I also have many years experience working in the fine art world, where I excelled at collaborating and leading creative teams to come up with ambitious and out-of-the-box solutions.
It Cosmetics (L’Oréal) - Brand Refresh - Creative Direction
Smashbox (Estée Lauder Companies) - Holiday Campaign - Art Direction (Concepts + Digital)
La Mer (Estée Lauder Companies) - Art Direction (Concepts, Social, Digital, Packaging)
Beautycounter - Illustration
BB Dakota - Social/Digital Design and Content
Beautycounter - Social Content (Organic + Paid)
Smashbox (Estée Lauder Companies) - Primer Reinvention Launch Campaign - Art Direction (Concepts, Design and Content)
Glamglow (Estée Lauder Companies) - Art Direction, Digital Content + Guidelines
ByteDance (Cherie) - Illustration, Animation, Paid Advertising, In-App Content
UCLA - Branding, Logo, Design